The experience economy

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Bibliographic Details
Main Author:	Pine, B. Joseph
Other Authors:	Gilmore, James H. 1959-
Format:	Book
Published:	Boston, Mass Harvard Business Review Press 2011
Subjects:	Product management Marketing Diversification in industry Customer services
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 9781422161975 (alk. paper)
020	#	#	\|a 1422161978 (alk. paper)
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5415.15 \|b .P56 2011
100	1	#	\|a Pine, B. Joseph
245	1	0	\|a The experience economy \|c by B Joseph Pine; James H Gilmore
260	#	#	\|a Boston, Mass \|b Harvard Business Review Press \|c 2011
300	#	#	\|a xxvii, 359 p. \|b ill. \|c 21 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Product management
650	#	0	\|a Marketing
650	#	0	\|a Diversification in industry
650	#	0	\|a Customer services
700	1	#	\|a Gilmore, James H. \|d 1959-
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=466797
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