GREAT BY CHOICE UNCERTAINTY, CHAOS, AND LUCK-WHY SOME THRIVE DESPITE THEM ALL

• Main Authors: Collins, Jim 1958- (Author), Hansen, Morten T. (Author)
• Format: Book
• Language: English
• Published: New York HarperCollins Publishers 2011
• Subjects: Success in business > Management > Case studies; Creative ability in business > Case studies; Technological innovations > Management > Case studies
• Online Access: Click Here to View Status and Holdings.
• Physical Description: xii, 304 pages illustrations 24 cm
• Bibliography: Includes bibliographical references (pages 255-293) and index
• ISBN: 9780062120991; 0062120999

Ten years after the worldwide bestseller Good to Great, Jim Collins returns with another groundbreaking work, this time to ask: why do some companies thrive in uncertainty, even chaos, and others do not? Based on nine years of research, buttressed by rigorous analysis and infused with engaging stories, Collins andhis colleague Morten Hansen enumerate the principles for building a truly great enterprise in unpredictable, tumultuous and fast-moving times. This book is classic Collins: contrarian, data-driven and uplifting.