A preface to marketing management

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Bibliographic Details
Main Author:	Peter, J. Paul
Other Authors:	Donnelly, James H.
Format:	Unknown
Published:	New York McGraw-Hill/Irwin 2013
Edition:	13th ed
Subjects:	Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 9780078028847 (alk. paper)
020	#	#	\|a 0078028841 (alk. paper)
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5415.13 \|b .P388 2013
100	1	#	\|a Peter, J. Paul
245	1	2	\|a A preface to marketing management \|c J. Paul Peter, James H Donnelly
250	#	#	\|a 13th ed
260	#	#	\|a New York \|b McGraw-Hill/Irwin \|c 2013
300	#	#	\|a xv, 268 p. \|b ill. \|c 26 cm
504	#	#	\|a Includes bibliographical references and indexes
650	#	0	\|a Marketing \|x Management
700	1	#	\|a Donnelly, James H.
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=466482
964	#	#	\|c BOK \|d BM
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