A preface to marketing management
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
New York
McGraw-Hill/Irwin
2013
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| Edition: | 13th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xv, 268 p. ill. 26 cm |
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| Bibliography: | Includes bibliographical references and indexes |
| ISBN: | 9780078028847 (alk. paper) 0078028841 (alk. paper) |
A preface to marketing management