A preface to marketing management

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Bibliographic Details
Main Author: Peter, J. Paul
Other Authors: Donnelly, James H.
Format: Unknown
Published: New York McGraw-Hill/Irwin 2013
Edition:13th ed
Subjects:
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xv, 268 p. ill. 26 cm
Bibliography:Includes bibliographical references and indexes
ISBN:9780078028847 (alk. paper)
0078028841 (alk. paper)