The psychology of advertising

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Bibliographic Details
Main Author:	Fennis, Bob Michael 1968-
Other Authors:	Stroebe, Wolfgang
Format:	Book
Published:	Hove, East Sussex Psychology Press 2010
Subjects:	Advertising > Psychological aspects Consumers > Attitudes
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 9780415442732 (hbk. : alk. paper)
020	#	#	\|a 0415442737 (hbk. : alk. paper)
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5822 \|b .F456 2010
100	1	#	\|a Fennis, Bob Michael \|d 1968-
245	1	4	\|a The psychology of advertising \|c Bob M. Fennis and Wolfgang Stroebe
260	#	#	\|a Hove, East Sussex \|b Psychology Press \|c 2010
300	#	#	\|a xi, 329 p. \|b ill. \|c 26 cm
504	#	#	\|a Includes bibliographical references and indexes
650	#	0	\|a Advertising \|x Psychological aspects
650	#	0	\|a Consumers \|x Attitudes
700	1	#	\|a Stroebe, Wolfgang
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=464910
964	#	#	\|c BOK \|d AU