The psychology of advertising
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| Format: | Book |
| Published: |
Hove, East Sussex
Psychology Press
2010
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xi, 329 p. ill. 26 cm |
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| Bibliography: | Includes bibliographical references and indexes |
| ISBN: | 9780415442732 (hbk. : alk. paper) 0415442737 (hbk. : alk. paper) |
Diversity in advertising broadening the scope of research directions