The psychology of advertising

The psychology of advertising

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Bibliographic Details
Main Author: Fennis, Bob Michael 1968-
Other Authors: Stroebe, Wolfgang
Format: Unknown
Published: Hove, East Sussex Psychology Press 2010
Subjects:
Advertising > Psychological aspects
Consumers > Attitudes
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xi, 329 p. ill. 26 cm
Bibliography:Includes bibliographical references and indexes
ISBN:9780415442732 (hbk. : alk. paper)
0415442737 (hbk. : alk. paper)

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