What is branding?

What is branding?

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Bibliographic Details
Main Author: Healey, Matthew
Format: Unknown
Published: Mies RotoVision 2010
Series:Essential design handbooks
Subjects:
Branding (Marketing)
Brand name products
Product management
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Originally published: 2008
Physical Description:256 p. col. ill. 22 cm
Bibliography:Includes bibliographical references and index
ISBN:9782888931355 (pbk.)
2888931354 (pbk.)

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