Handbook of research in international marketing

Handbook of research in international marketing

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Bibliographic Details
Corporate Author: International Marketing Theory Conference University of Connecticut
Other Authors: Jain, Subhash C. 1942-, Griffith, David A. 1942-
Format: Conference Proceeding
Published: Cheltenham, UK Edward Elgar 2011
Edition:2nd ed
Subjects:
Advertising > Congresses > Research
Export marketing > Congresses > Research
Foreign trade promotion > Congresses > Research
Online Access:Click Here to View Status and Holdings.
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020 # # |a 1849803021 (hbk.) 
020 # # |a 9781849803021 (hbk.) 
040 # # |a UKMGB  |d ITMB 
090 0 0 |a HF1416  |b .I645 2011 
111 1 # |a International Marketing Theory Conference  |c University of Connecticut  |d 2010 
245 1 0 |a Handbook of research in international marketing  |c edited by Subhash C. Jain, David A. Griffith 
250 # # |a 2nd ed 
260 # # |a Cheltenham, UK  |b Edward Elgar  |c 2011 
300 # # |a xv, 417 p.  |b ill.  |c 24 cm 
500 # # |a Previous ed.: 2003 
500 # # |a "Papers from the International marketing theory conference held on 17-19 June 2010 at the University of Connecticut" --pref 
504 # # |a Includes bibliographical references and index 
650 # 0 |a Advertising  |v Congresses  |x Research 
650 # 0 |a Export marketing  |v Congresses  |x Research 
650 # 0 |a Foreign trade promotion  |v Congresses  |x Research 
700 1 # |a Jain, Subhash C.  |d 1942- 
700 # # |a Griffith, David A.  |d 1942- 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=464447 
964 # # |c BOK  |d AP 
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