Ethics in marketing international cases and perspectives

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Bibliographic Details
Main Author:	Murphy, Patrick E. 1948-
Other Authors:	Laczniak, Eugene R., Prothero, Andrea
Format:	Book
Published:	London Routledge 2012
Subjects:	Marketing > Case studies > Moral and ethical aspects
Online Access:	Click Here to View Status and Holdings.
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090	0	0	\|a HF5415 \|b .M8348 2012
100	1	#	\|a Murphy, Patrick E. \|d 1948-
245	1	0	\|a Ethics in marketing \|b international cases and perspectives \|c Patrick E. Murphy, Gene R. Laczniak and Andrea Prothero
260	#	#	\|a London \|b Routledge \|c 2012
300	#	#	\|a xii, 171 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing \|v Case studies \|x Moral and ethical aspects
650	#	0	\|a Marketing \|v Case studies \|x Moral and ethical aspects
700	1	#	\|a Laczniak, Eugene R.
700	#	#	\|a Prothero, Andrea
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=464437
964	#	#	\|c BOK \|d AP