Ethics in marketing international cases and perspectives

Ethics in marketing international cases and perspectives

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Bibliographic Details
Main Author: Murphy, Patrick E. 1948-
Other Authors: Laczniak, Eugene R., Prothero, Andrea
Format: Book
Published: London Routledge 2012
Subjects:
Marketing > Case studies > Moral and ethical aspects
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xii, 171 p. ill. 24 cm
Bibliography:Includes bibliographical references and index
ISBN:9780415783514 (hbk)
0415783518 (hbk)
9780415783521 (pbk)
0415783526 (pbk)

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