The 4 A's of marketing creating value for customer, company and society

The 4 A's of marketing creating value for customer, company and society

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Bibliographic Details
Main Author:	Sheth, Jagdish N.
Other Authors:	Sisodia, Rajendra
Format:	Unknown
Published:	New York Routledge 2012
Subjects:	Relationship marketing Customer relations > Management Marketing
Online Access:	Click Here to View Status and Holdings.
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