The 4 A's of marketing creating value for customer, company and society

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Bibliographic Details
Main Author:	Sheth, Jagdish N.
Other Authors:	Sisodia, Rajendra
Format:	Book
Published:	New York Routledge 2012
Subjects:	Relationship marketing Customer relations > Management Marketing
Online Access:	Click Here to View Status and Holdings.
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100	1	#	\|a Sheth, Jagdish N.
245	1	4	\|a The 4 A's of marketing \|b creating value for customer, company and society \|c Jagdish Sheth, Rajendra Sisodia
246	1	#	\|a Four A's of marketing
260	#	#	\|a New York \|b Routledge \|c 2012
300	#	#	\|a 209 p. \|b ill. \|c 26 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Relationship marketing
650	#	0	\|a Customer relations \|x Management
650	#	0	\|a Marketing
700	1	#	\|a Sisodia, Rajendra
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=464263
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