The 4 A's of marketing creating value for customer, company and society

The 4 A's of marketing creating value for customer, company and society

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Bibliographic Details
Main Author: Sheth, Jagdish N.
Other Authors: Sisodia, Rajendra
Format: Book
Published: New York Routledge 2012
Subjects:
Relationship marketing
Customer relations > Management
Marketing
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:209 p. ill. 26 cm
Bibliography:Includes bibliographical references and index
ISBN:9780415898348
041589834X
9780415898355
0415898358

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