Marketing management a cultural perspective

Marketing management a cultural perspective

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Bibliographic Details
Other Authors: Penaloza, Lisa, Toulouse, Nil, Visconti, Luca M.
Format: Book
Published: Abingdon, Oxon Routledge 2012
Subjects:
Marketing > Cross-cultural studies
Marketing > Cross-cultural studies > Management
Export marketing > Cross-cultural studies
Online Access:Click Here to View Status and Holdings.
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