Marketing management a cultural perspective

Saved in:

Bibliographic Details
Other Authors:	Penaloza, Lisa, Toulouse, Nil, Visconti, Luca M.
Format:	Book
Published:	Abingdon, Oxon Routledge 2012
Subjects:	Marketing > Cross-cultural studies Marketing > Cross-cultural studies > Management Export marketing > Cross-cultural studies
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


LEADER	00000n a2200000 a 4501
001	wils-464238
020	#	#	\|a 9780415606820 (hbk.)
020	#	#	\|a 9780415606837 (pbk.)
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5415.13 \|b .M352315 2012
245	0	0	\|a Marketing management \|b a cultural perspective \|c edited by Lisa Penaloza, Nil Toulouse and Luca M. Visconti
260	#	#	\|a Abingdon, Oxon \|b Routledge \|c 2012
300	#	#	\|a xxxviii, 540 p. \|b ill. \|c 26 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing \|x Cross-cultural studies
650	#	0	\|a Marketing \|v Cross-cultural studies \|x Management
650	#	0	\|a Export marketing \|v Cross-cultural studies
700	1	#	\|a Penaloza, Lisa
700	#	#	\|a Toulouse, Nil
700	#	#	\|a Visconti, Luca M.
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=464238
964	#	#	\|c BOK \|d AP