Marketing management a cultural perspective

Marketing management a cultural perspective

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Bibliographic Details
Other Authors: Penaloza, Lisa, Toulouse, Nil, Visconti, Luca M.
Format: Book
Published: Abingdon, Oxon Routledge 2012
Subjects:
Marketing > Cross-cultural studies
Marketing > Cross-cultural studies > Management
Export marketing > Cross-cultural studies
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xxxviii, 540 p. ill. 26 cm
Bibliography:Includes bibliographical references and index
ISBN:9780415606820 (hbk.)
9780415606837 (pbk.)

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