Advocacy championing ideas and influencing others

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Bibliographic Details
Main Author:	Daly, John A. 1952- John Augustine
Format:	Book
Published:	New Haven Yale University Press 2011
Subjects:	Branding (Marketing) Social interaction Communication in marketing
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 9780300175073
020	#	#	\|a 0300175078
020	#	#	\|a 9780300188134
020	#	#	\|a 0300188137
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HM1166 \|b .D35 2011
100	1	#	\|a Daly, John A. \|d 1952- \|q John Augustine
245	1	0	\|a Advocacy \|b championing ideas and influencing others \|c John A. Daly
260	#	#	\|a New Haven \|b Yale University Press \|c 2011
300	#	#	\|a 387 p. \|b ill. \|c 25 cm
504	#	#	\|a Includes bibliographical references (p. 329-368) and index
650	#	0	\|a Branding (Marketing)
650	#	0	\|a Social interaction
650	#	0	\|a Communication in marketing
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=463550
964	#	#	\|c BOK \|d MC