Cultural strategy using innovative ideologies to build breakthrough brands

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Bibliographic Details
Main Author:	Holt, Douglas B.
Other Authors:	Cameron, Douglas
Format:	Book
Published:	Oxford Oxford University Press 2010
Subjects:	Branding (Marketing) > Case studies Marketing > Social aspects
Online Access:	Click Here to View Status and Holdings.
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001	wils-463549
020	#	#	\|a 9780199587407 (hbk.)
020	#	#	\|a 019958740X (hbk.)
040	#	#	\|a UKM \|d ITMB
090	0	0	\|a HF5415.1255 \|b .H65 2010
100	1	#	\|a Holt, Douglas B.
245	1	0	\|a Cultural strategy \|b using innovative ideologies to build breakthrough brands \|c Douglas Holt and Douglas Cameron
260	#	#	\|a Oxford \|b Oxford University Press \|c 2010
300	#	#	\|a xv, 387 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Branding (Marketing) \|v Case studies
650	#	0	\|a Marketing \|x Social aspects
650	#	0	\|a Branding (Marketing) \|v Case studies
700	1	#	\|a Cameron, Douglas
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=463549
964	#	#	\|c BOK \|d MC
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