Cultural strategy using innovative ideologies to build breakthrough brands

Cultural strategy using innovative ideologies to build breakthrough brands

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Bibliographic Details
Main Author: Holt, Douglas B.
Other Authors: Cameron, Douglas
Format: Book
Published: Oxford Oxford University Press 2010
Subjects:
Branding (Marketing) > Case studies
Marketing > Social aspects
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xv, 387 p. ill. 24 cm
Bibliography:Includes bibliographical references and index
ISBN:9780199587407 (hbk.)
019958740X (hbk.)

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