The social customer how brands can use social CRM to acquire, monetize, and retain fans, friends, and followers

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Bibliographic Details
Main Author:	Metz, Adam
Format:	Book
Published:	New York McGraw-Hill 2012
Subjects:	Customer relations > Management Branding (Marketing) > Management
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 9780071759182
020	#	#	\|a 0071759182
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5415.5 \|b .M485 2012
100	1	#	\|a Metz, Adam
245	1	4	\|a The social customer \|b how brands can use social CRM to acquire, monetize, and retain fans, friends, and followers \|c Adam Metz
260	#	#	\|a New York \|b McGraw-Hill \|c 2012
300	#	#	\|a xxii, 279 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Customer relations \|x Management
650	#	0	\|a Branding (Marketing) \|x Management
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=463547
964	#	#	\|c BOK \|d MC
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