The social customer how brands can use social CRM to acquire, monetize, and retain fans, friends, and followers

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Bibliographic Details
Main Author: Metz, Adam
Format: Book
Published: New York McGraw-Hill 2012
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Description
Physical Description:xxii, 279 p. ill. 24 cm
Bibliography:Includes bibliographical references and index
ISBN:9780071759182
0071759182