Data mining techniques for marketing, sales, and customer relationship management

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Bibliographic Details
Main Author:	Linoff, Gordon S.
Other Authors:	Berry, Micahel J. A.
Format:	Book
Language:	English
Published:	Indianapolis, IN Wiley Pub 2011
Edition:	3rd ed
Subjects:	Data mining Business > Data processing Marketing > Data processing
Online Access:	Click Here to View Status and Holdings.
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040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5415.125 \|b .B47 2011
100	1	#	\|a Linoff, Gordon S.
245	1	0	\|a Data mining techniques \|b for marketing, sales, and customer relationship management \|c Gordon S. Linoff, Michael J. Berry
250	#	#	\|a 3rd ed
264	#	1	\|a Indianapolis, IN \|b Wiley Pub \|c 2011
300	#	#	\|a xl, 847 p. \|b ill. \|c 24 cm
500	#	#	\|a Berry's name appears first on the 2nd ed
500	#	#	\|a Includes index
526	0	#	\|a ITS665 \|b CS240 \|5 CS
526	0	#	\|a Data Mining \|b Sarjana Muda Teknologi Maklumat \|5 Faculty of Science Computer & Mathematic
526	0	#	\|a STA761 \|b CS702 \|5 CS
526	0	#	\|a Statistical Data Mining \|b Sarjana Sains Statistik Gunaan \|5 Faculty of Computer Science and Mathematics
650	#	1	\|a Data mining
650	#	#	\|a Business \|x Data processing
650	#	#	\|a Marketing \|x Data processing
700	1	#	\|a Berry, Micahel J. A.
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=463454
964	#	#	\|c BOK \|d CS