Data mining techniques for marketing, sales, and customer relationship management

Data mining techniques for marketing, sales, and customer relationship management

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Bibliographic Details
Main Author: Linoff, Gordon S.
Other Authors: Berry, Micahel J. A.
Format: Book
Language:English
Published: Indianapolis, IN Wiley Pub 2011
Edition:3rd ed
Subjects:
Data mining
Business > Data processing
Marketing > Data processing
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Berry's name appears first on the 2nd ed
Includes index
Physical Description:xl, 847 p. ill. 24 cm
ISBN:9780470650936 (pbk : alk. paper)
0470650931 (pbk : alk. paper)

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