MANAGING TECHNOLOGICAL INNOVATION COMPETITIVE ADVANTAGE FROM CHANGE
Written by the author who helped crystalize the field of technology management and the management of innovation with the first two editions of Managing Technological Innovation, this Third Edition brings the subject in line with current business strategy. It also presents information in a newer orga...
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Main Author: | Betz, Frederick 1937- (Author) |
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Format: | Manuscript Book |
Language: | English |
Published: |
Hoboken, New Jersey
Wiley
2011
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Edition: | THIRD EDITION |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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