MANAGING TECHNOLOGICAL INNOVATION COMPETITIVE ADVANTAGE FROM CHANGE

Written by the author who helped crystalize the field of technology management and the management of innovation with the first two editions of Managing Technological Innovation, this Third Edition brings the subject in line with current business strategy. It also presents information in a newer orga...

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Bibliographic Details
Main Author: Betz, Frederick 1937- (Author)
Format: Book
Language:English
Published: Hoboken, New Jersey Wiley 2011
Edition:THIRD EDITION
Subjects:
Online Access:Click Here to View Status and Holdings.
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