Essential Guide to Marketing Planning
This textbook takes you step-by-step through the planning process. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, Marian Burk Wood's friendly no-nonsense approach gives you exactly what you need to succeed
Saved in:
Main Author: | |
---|---|
Format: | Book |
Language: | English |
Published: |
Harlow, England
Financial Times Prentice Hall
2010
|
Edition: | Second Edition |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Search Result 1