Essential Guide to Marketing Planning
This textbook takes you step-by-step through the planning process. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, Marian Burk Wood's friendly no-nonsense approach gives you exactly what you need to succeed
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Harlow, England
Financial Times Prentice Hall
2010
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| Edition: | Second Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Essential guide to marketing planning 
Strategic Marketing Planning