Essential Guide to Marketing Planning

Essential Guide to Marketing Planning

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This textbook takes you step-by-step through the planning process. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, Marian Burk Wood's friendly no-nonsense approach gives you exactly what you need to succeed

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Bibliographic Details
Main Author: Wood, Marian Burk (Author)
Format: Book
Language:English
Published: Harlow, England Financial Times Prentice Hall 2010
Edition:Second Edition
Subjects:
Dissertations, Academic > Planning
Marketing > Planning
Online Access:Click Here to View Status and Holdings.
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MARC

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