Managing Innovation, Design and Creativity

Managing Innovation, Design and Creativity

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Innovation is the major driving force in organisations today. With the rise of truly global markets and the intensifying competition for customers, employees and other critical resources, the ability to continuously develop successful innovative products, services, processes and strategies is essent...

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Bibliographic Details
Main Author: Von Stamm, Bettina (Author)
Format: Book
Language:English
Published: Chichester, UK Hoboken, NJ John Wiley & Sons Inc 2008
Edition:Second edition
Subjects:
Technological innovations
Creative ability in business
Technological innovations > Management
Creative ability in business > Case studies
Online Access:Click Here to View Status and Holdings.
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