Point of purchase graphic interventions

The growth rate of the retail industry has lead to unprecedented levels of competition, leading many brands to developing complex luring techniques. Apart from the usual tricks of lighting and unusual materials & textures, graphic design components have become key factors in this new way to envi...

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Bibliographic Details
Other Authors: Francisco, Maia (Editor)
Format: Book
Language:English
Published: Singapore Page One 2008
Subjects:
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Summary:The growth rate of the retail industry has lead to unprecedented levels of competition, leading many brands to developing complex luring techniques. Apart from the usual tricks of lighting and unusual materials & textures, graphic design components have become key factors in this new way to envision the retail space. This book examines these new techniques for designers, brand marketers and retailers, surveying the best and providing a source of fresh ideas.
Item Description:"First published in 2008 by maomao publications"--T.p. verso
Physical Description:255 pages colour illustrations 24 cm
ISBN:9789812456625
9812456627