Go logo! a handbook to the art of global branding 12 keys to creating successful global brands

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Bibliographic Details
Main Author:	Cato, Mac
Format:	Book
Published:	Beverly Rockport 2010
Subjects:	Branding (Marketing) Consumer behavior Identity (Psychology) Emotions > Social aspects Communication in marketing > Social aspects Creative ability in business
Online Access:	Click Here to View Status and Holdings.
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