Go logo! a handbook to the art of global branding 12 keys to creating successful global brands

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Bibliographic Details
Main Author:	Cato, Mac
Format:	Book
Published:	Beverly Rockport 2010
Subjects:	Branding (Marketing) Consumer behavior Identity (Psychology) Emotions > Social aspects Communication in marketing > Social aspects Creative ability in business
Online Access:	Click Here to View Status and Holdings.
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MARC


LEADER	00000n a2200000 a 4501
001	wils-460057
020	#	#	\|a 9781592535170
020	#	#	\|a 1592535178
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5415.1255 \|b .C38 2010
100	1	#	\|a Cato, Mac
245	1	0	\|a Go logo! a handbook to the art of global branding \|b 12 keys to creating successful global brands \|c Mac Cato
260	#	#	\|a Beverly \|b Rockport \|c 2010
300	#	#	\|a 208 p. \|b ill. (chiefly col.) \|c 27 cm
504	#	#	\|a Includes bibliographical references
650	#	0	\|a Branding (Marketing)
650	#	0	\|a Consumer behavior
650	#	0	\|a Identity (Psychology)
650	#	0	\|a Emotions \|x Social aspects
650	#	0	\|a Communication in marketing \|x Social aspects
650	#	0	\|a Creative ability in business
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=460057
964	#	#	\|c BOK \|d AD