Go logo! a handbook to the art of global branding 12 keys to creating successful global brands

Go logo! a handbook to the art of global branding 12 keys to creating successful global brands

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Bibliographic Details
Main Author: Cato, Mac
Format: Unknown
Published: Beverly Rockport 2010
Subjects:
Branding (Marketing)
Consumer behavior
Identity (Psychology)
Emotions > Social aspects
Communication in marketing > Social aspects
Creative ability in business
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:208 p. ill. (chiefly col.) 27 cm
Bibliography:Includes bibliographical references
ISBN:9781592535170
1592535178

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