BIG FORMAT ADVERTISING
The most common form of outdoor media is that of the advertising panels located next to bus stops and shelters. Usually in the form of large advertising panels for the companies normally only seen in the press, but this form of publicity has agreat ideal more to offer. Used by some agencies as an u...
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| Format: | Book |
| Language: | English |
| Published: |
Singapore
Basheer Graphic Books
2010
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 100 | 1 | # | |a Sanabra, Pep |e author |
| 245 | 1 | 0 | |a BIG FORMAT ADVERTISING |c Pep Sanabra |
| 264 | # | 1 | |a Singapore |b Basheer Graphic Books |c 2010 |
| 264 | # | 4 | |c ©2010 |
| 300 | # | # | |a 223 pages |b colour illustrations |c 26 cm |
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| 520 | # | # | |a The most common form of outdoor media is that of the advertising panels located next to bus stops and shelters. Usually in the form of large advertising panels for the companies normally only seen in the press, but this form of publicity has agreat ideal more to offer. Used by some agencies as an urban showcase with appropriate items inside to put the message across in publicity campaigns, from banknotes to advertise safety glass to real swimming fish to advertise a restaurant. The most sophisticated versions incorporate movement sensors and some of these adshels even sneeze. The smallest of the large format advertising media amounts to display of perfect ideas and also an ideal and innovative means of getting the message across at street level. |
| 650 | # | 0 | |a Advertising |
| 650 | # | 0 | |a Billboards |
| 650 | # | 0 | |a Advertising, Outdoor |
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Sensational billboards in advertising