Advertising and the mind of the consumer what works, what doesn't and why

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Bibliographic Details
Main Author:	Sutherland, Max
Format:	Book
Published:	Crows Nest, NSW Allen & Unwin 2008
Edition:	Rev. 3rd Int. ed
Subjects:	Advertising > Psychological aspects Consumer behavior
Online Access:	Click Here to View Status and Holdings.
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001	wils-459919
020	#	#	\|a 1741755999 (pbk.)
020	#	#	\|a 9781741755992 (pbk.)
040	#	#	\|a ITMB
090	0	0	\|a HF5822 \|b .S84 2008
100	1	#	\|a Sutherland, Max
245	1	0	\|a Advertising and the mind of the consumer \|b what works, what doesn't and why \|c Max Sutherland
250	#	#	\|a Rev. 3rd Int. ed
260	#	#	\|a Crows Nest, NSW \|b Allen & Unwin \|c 2008
300	#	#	\|a xii, 366 p. \|b ill. \|c 23 cm
500	#	#	\|a Previous ed.: London: Kogan Page, 2000
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Advertising \|x Psychological aspects
650	#	0	\|a Consumer behavior
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=459919
964	#	#	\|c BOK \|d AD
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