Advertising and the mind of the consumer what works, what doesn't and why
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| Main Author: | |
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| Format: | Book |
| Published: |
Crows Nest, NSW
Allen & Unwin
2008
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| Edition: | Rev. 3rd Int. ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Previous ed.: London: Kogan Page, 2000 |
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| Physical Description: | xii, 366 p. ill. 23 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 1741755999 (pbk.) 9781741755992 (pbk.) |
Advertising and the mind of the consumer what works, what doesn't, and why