Principles of Services Marketing
Today, more people in the western world earn a living from producing services than making manufactured goods. Now in its sixth edition, "Principles of Services Marketing" offers a comprehensive and contemporary introduction for students taking a module in services marketing. Fully updated...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London
McGraw-Hill Education
2011
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| Edition: | Sixth Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Principles of services marketing