Principles of Services Marketing
Today, more people in the western world earn a living from producing services than making manufactured goods. Now in its sixth edition, "Principles of Services Marketing" offers a comprehensive and contemporary introduction for students taking a module in services marketing. Fully updated...
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London
McGraw-Hill Education
2011
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| Edition: | Sixth Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 020 | # | # | |a 9780077129514 |q paperback |
| 020 | # | # | |a 0077129512 |q paperback |
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| 090 | 0 | 0 | |a HF5415.13 |b .P3242 2011 |
| 100 | 1 | # | |a Palmer, Adrian |e author |
| 245 | 1 | 0 | |a Principles of Services Marketing |c Adrian Palmer |
| 250 | # | # | |a Sixth Edition |
| 264 | # | 1 | |a London |b McGraw-Hill Education |c 2011 |
| 264 | # | 4 | |c ©2011 |
| 300 | # | # | |a xvii, 525 pages |b illustrations |c 25 cm |
| 336 | # | # | |a text |2 rdaca |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references |
| 520 | # | # | |a Today, more people in the western world earn a living from producing services than making manufactured goods. Now in its sixth edition, "Principles of Services Marketing" offers a comprehensive and contemporary introduction for students taking a module in services marketing. Fully updated and revised throughout, it reflects the latest technological developments and their impact for services marketing. New for this edition: increased coverage of the customer experience; highlights Web 2.0 for peer-to-peer interaction; more on social networking sites and mobile internet; focus on how the credit crunch impacts services marketing; and, emphasis on ecological issues and their implications for marketing services. |
| 650 | # | 0 | |a Marketing |x Management |
| 650 | # | 0 | |a Service industries |x Marketing |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=459539 |
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Principles of services marketing