Real-time marketing for business growth how to use social media, measure marketing, and create a culture of execution

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Bibliographic Details
Main Author:	Reece, Monique
Format:	Unknown
Published:	Upper Saddle River, N.J. FT Press 2010
Subjects:	Marketing > Management Telemarketing Strategic planning
Online Access:	Click Here to View Status and Holdings.
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LEADER	00000n a2200000 a 4501
001	wils-459531
020	#	#	\|a 9780137010103 (pbk.)
020	#	#	\|a 0137010109 (pbk.)
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5415.13 \|b .R367 2010
100	1	#	\|a Reece, Monique
245	1	0	\|a Real-time marketing for business growth \|b how to use social media, measure marketing, and create a culture of execution \|c Monique Reece
260	#	#	\|a Upper Saddle River, N.J. \|b FT Press \|c 2010
300	#	#	\|a xxxii, 372 p. \|b ill. \|c 26 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing \|x Management
650	#	0	\|a Telemarketing
650	#	0	\|a Strategic planning
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=459531
964	#	#	\|c BOK \|d BM
998	#	#	\|a 00260##a002.8.2\|\|00260##b002.8.4\|\|00260##c002.7.6\|\|00300##a003.4.1\|\|00300##b003.6.1\|\|00300##c003.5.1\|\|