The marketing plan how to prepare and implement it

Saved in:

Bibliographic Details
Main Author:	Luther, William M.
Format:	Book
Published:	New York AMACOM 2011
Edition:	4th ed
Subjects:	Marketing
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


LEADER	00000n a2200000 a 4501
001	wils-459528
020	#	#	\|a 9780814416938
020	#	#	\|a 0814416934
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5415 \|b .L83 2011
100	1	#	\|a Luther, William M.
245	1	4	\|a The marketing plan \|b how to prepare and implement it \|c William M. Luther
250	#	#	\|a 4th ed
260	#	#	\|a New York \|b AMACOM \|c 2011
300	#	#	\|a xi, 292 p. \|b ill. \|c 23 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=459528
964	#	#	\|c BOK \|d BM
998	#	#	\|a 00250##a002.5.2\|\|00260##a002.8.2\|\|00260##b002.8.4\|\|00260##c002.7.6\|\|00300##a003.4.1\|\|00300##b003.6.1\|\|00300##c003.5.1\|\|