The marketing plan how to prepare and implement it

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Bibliographic Details
Main Author: Luther, William M.
Format: Book
Published: New York AMACOM 2011
Edition:4th ed
Subjects:
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xi, 292 p. ill. 23 cm
Bibliography:Includes bibliographical references and index
ISBN:9780814416938
0814416934