Services marketing

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Bibliographic Details
Other Authors: Baron, Steve J. Steve
Format: Unknown
Published: Los Angeles SAGE 2010
Series:SAGE library of marketing
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Table of Contents:
  • v. 1. The development of ideas for the marketing of services
  • v. 2. The creation of the sub-discipline of services marketing
  • v. 3. A focus on customer experience and the changing roles of customers and consumers
  • v. 4. Towards a unifying marketin