Services marketing
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Format: | Unknown |
Published: |
Los Angeles
SAGE
2010
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Series: | SAGE library of marketing
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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Table of Contents:
- v. 1. The development of ideas for the marketing of services
- v. 2. The creation of the sub-discipline of services marketing
- v. 3. A focus on customer experience and the changing roles of customers and consumers
- v. 4. Towards a unifying marketin