Services marketing
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| Other Authors: | |
|---|---|
| Format: | Book |
| Published: |
Los Angeles
SAGE
2010
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| Series: | SAGE library of marketing
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-459516 | ||
| 020 | # | # | |a 9781849205740 (hardcover) |
| 040 | # | # | |a DLC |d ITMB |
| 090 | 0 | 0 | |a HD9980.5 |b .S42517 2010 |
| 245 | 0 | 0 | |a Services marketing |c edited by Steve Baron |
| 260 | # | # | |a Los Angeles |b SAGE |c 2010 |
| 300 | # | # | |a 4 v. |b ill. |c 24 cm |
| 490 | 1 | # | |a Sage library in marketing |
| 504 | # | # | |a Includes bibliographical references |
| 505 | 1 | # | |a v. 1. The development of ideas for the marketing of services -- v. 2. The creation of the sub-discipline of services marketing -- v. 3. A focus on customer experience and the changing roles of customers and consumers -- v. 4. Towards a unifying marketin |
| 650 | # | 0 | |a Service industries |x Marketing |
| 700 | 1 | # | |a Baron, Steve |q J. Steve |
| 830 | # | 1 | |a SAGE library of marketing |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=459516 |
| 964 | # | # | |c BOK |d BM |
| 998 | # | # | |a 00260##a002.8.2||00260##b002.8.4||00260##c002.7.6||00300##a003.4.1||00300##b003.6.1||00300##c003.5.1|| |
SERVICES MARKETING