Consumer behavior and culture consequences for global marketing and advertising

Consumer behavior and culture consequences for global marketing and advertising

Saved in:
Bibliographic Details
Main Author: Mooij, Marieke K. de 1943-
Format: Book
Published: Thousand Oaks, Calif SAGE Publications 2011
Edition:2nd ed
Subjects:
Consumer behavior > Cross-cultural studies
Consumers > Psychology
Marketing
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items

Similar Items