Consumer behavior and culture consequences for global marketing and advertising

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Bibliographic Details
Main Author:	Mooij, Marieke K. de 1943-
Format:	Book
Published:	Thousand Oaks, Calif SAGE Publications 2011
Edition:	2nd ed
Subjects:	Consumer behavior > Cross-cultural studies Consumers > Psychology Marketing
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 9781412979900 (pbk.)
020	#	#	\|a 1412979900 (pbk.)
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5415.32 \|b .M66 2011
100	1	#	\|a Mooij, Marieke K. de \|d 1943-
245	1	0	\|a Consumer behavior and culture \|b consequences for global marketing and advertising \|c Marieke de Mooij
250	#	#	\|a 2nd ed
260	#	#	\|a Thousand Oaks, Calif \|b SAGE Publications \|c 2011
300	#	#	\|a xv, 403 p. \|b ill. (some col.) \|c 24 cm
500	#	#	\|a Rev. ed. of: Consumer behavior and culture / Marieke de Mooij. c2004.
504	#	#	\|a Includes bibliographical references and indexes
650	#	0	\|a Consumer behavior \|x Cross-cultural studies
650	#	0	\|a Consumers \|x Psychology
650	#	0	\|a Marketing
700	1	#	\|a Mooij, Marieke K. de \|d 1943- \|t Consumer behavior and culture
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=459505
964	#	#	\|c BOK \|d BM
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