Consumer behavior and culture consequences for global marketing and advertising

Consumer behavior and culture consequences for global marketing and advertising

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Bibliographic Details
Main Author: Mooij, Marieke K. de 1943-
Format: Book
Published: Thousand Oaks, Calif SAGE Publications 2011
Edition:2nd ed
Subjects:
Consumer behavior > Cross-cultural studies
Consumers > Psychology
Marketing
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Rev. ed. of: Consumer behavior and culture / Marieke de Mooij. c2004.
Physical Description:xv, 403 p. ill. (some col.) 24 cm
Bibliography:Includes bibliographical references and indexes
ISBN:9781412979900 (pbk.)
1412979900 (pbk.)

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