New products and services development
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| Format: | Book |
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London
SAGE
2011
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| Series: | SAGE library in business and management
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| Online Access: | Click Here to View Status and Holdings. |
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Table of Contents:
- v. 1. Innovating new products and services : the dimensions of innovations
- v. 2. Orienting the firm for promoting innovations : establishing a culture of innovations
- v. 3. Organizing to innovate : adapting the firm to innovate
- v. 4. Launching new products and services : marketing innovations effectively
New product development managing and forecasting for strategic success