New products and services development

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Bibliographic Details
Other Authors:	Gatignon, Hubert
Format:	Book
Published:	London SAGE 2011
Series:	SAGE library in business and management
Subjects:	New products > Management New products > Marketing
Online Access:	Click Here to View Status and Holdings.
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MARC


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001	wils-459484
020	#	#	\|a 9780857020536 (set)
020	#	#	\|a 0857020536 (set)
040	#	#	\|a ITMB
090	0	0	\|a HF5415.153 \|b .N49 2011
245	0	0	\|a New products and services development \|c edited by Hubert Gatignon
260	#	#	\|a London \|b SAGE \|c 2011
300	#	#	\|a 4 v. \|b ill. \|c 24 cm
490	1	#	\|a SAGE library in business and management
504	#	#	\|a Includes bibliographical references
505	1	#	\|a v. 1. Innovating new products and services : the dimensions of innovations -- v. 2. Orienting the firm for promoting innovations : establishing a culture of innovations -- v. 3. Organizing to innovate : adapting the firm to innovate -- v. 4. Launching new products and services : marketing innovations effectively
650	#	0	\|a New products \|x Management
650	#	0	\|a New products \|x Marketing
700	1	#	\|a Gatignon, Hubert
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=459484
964	#	#	\|c BOK \|d BM