Strategic brand management for B2B markets a road map for organizational transformation

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Bibliographic Details
Main Author:	Sarin, Sharad
Format:	Book
Published:	New Delhi Response Books Sage Publications 2010
Series:	Response books
Subjects:	Branding (Marketing) Brand name products > Management Product management > India Branding (Marketing) > India Brand name products > Management > India
Online Access:	Click Here to View Status and Holdings.
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