Strategic brand management for B2B markets a road map for organizational transformation

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Bibliographic Details
Main Author:	Sarin, Sharad
Format:	Book
Published:	New Delhi Response Books Sage Publications 2010
Series:	Response books
Subjects:	Branding (Marketing) Brand name products > Management Product management > India Branding (Marketing) > India Brand name products > Management > India
Online Access:	Click Here to View Status and Holdings.
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MARC


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020	#	#	\|a 9788132105220 (paper back)
020	#	#	\|a 8132105222 (paper back)
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5415.1255 \|b .S37 2010
100	1	#	\|a Sarin, Sharad
245	1	0	\|a Strategic brand management for B2B markets \|b a road map for organizational transformation \|c Sharad Sarin
260	#	#	\|a New Delhi \|b Response Books \|b Sage Publications \|c 2010
300	#	#	\|a xix, 262 p. \|b ill. \|c 22 cm
490	1	#	\|a Response books
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Branding (Marketing)
650	#	0	\|a Brand name products \|x Management
650	#	0	\|a Product management \|z India
650	#	0	\|a Branding (Marketing) \|z India
650	#	0	\|a Brand name products \|x Management \|z India
650	#	0	\|a Product management \|z India
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=459468
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